WAITLIST
VIAVIA
BRANDS
HOSTS
JOBS
INVESTORS
FOUNDERS
CONTACT
VIAVIA
BRANDS
HOSTS
JOBS
INVESTORS
FOUNDERS
CONTACT
Where the
FUTUREshops
VIAVIA is a SOCIAL-FIRST & VIDEO-DRIVEN eCommerce platform that curates culture-making brands and labels, from apparel to cosmetics, through an Italian, streetwear-inspired lens.
Alongside our app and mobile site development, we will be launching on major social media platforms including INSTAGRAM and TIKTOK in the coming weeks.
SOCIAL FIRST
TIKTOK & INSTAGRAM
power a new approach to customer
acquisition and attribution
VIDEO-DRIVEN
A new way to LEVERAGE LIVE
and SHORT-FORM VIDEO content
to create purchase confidence
ITALY INSPIRED
Born from ITALIAN fashion roots,
UNIQUE shopping experiences
and LUXURY lifestyles
CRAFT INFUSED
DNA in fashion manufacturing,
design and high-quality
Italian craftsmanship
WEB3 ENABLED
Modern BLOCKCHAIN and
NFT technology to fuel creator
and community loyalty
CRAFT INFUSED
DNA in fashion manufacturing,
design and high-quality
Italian craftsmanship
WEB3 ENABLED
Modern BLOCKCHAIN and
NFT technology to fuel creator
and community loyalty
SOCIAL FIRST
TIKTOK & INSTAGRAM
power a new approach to customer
acquisition and attribution
VIDEO-DRIVEN
A new way to LEVERAGE LIVE
and SHORT-FORM VIDEO content
to create purchase confidence
ITALY INSPIRED
Born from ITALIAN fashion roots,
UNIQUE shopping experiences
and LUXURY lifestyles
CRAFT INFUSED
DNA in fashion manufacturing,
design and high-quality
Italian craftsmanship
WEB3 ENABLED
Modern BLOCKCHAIN and
NFT technology to fuel creator
and community loyalty
SOCIAL FIRST
TIKTOK & INSTAGRAM
power a new approach to customer
acquisition and attribution
VIDEO-DRIVEN
A new way to LEVERAGE LIVE
and SHORT-FORM VIDEO content
to create purchase confidence
LIVE NOWLOS ANGELES
LISTENLIVE
LIVE:
WALK with ME
LIVENOW
MILAN
LIVE NOWLOS ANGELES
LISTENLIVE
LIVE:
WALK with ME
LIVENOW
MILAN
LIVE:
WALK with ME
LIVENOW
MILAN
LIVENOWLOS ANGELES
LISTENLIVE
Culture-defining brands and designers.
Exclusive Made in Italy products including denim, outerwear, and accessories.
Special collaborations and coveted drops bring constant NEWNESS and ENERGY.
DISCOVER
the most exciting brands
products, & exclusive
MADE IN ITALY styles
SHOP & STYLE
with VIAVIA’s in-house hosts
We believe INFLUENCER marketing has become too transactional, losing some of the creative spirit and partnership that led to its rapid ascension. We are taking a DIFFERENT approach.
VIAVIA recruits ambassadors from the social fashion community and creates a platform for their personal and professional growth. We invest time and resources to SUPPORT their long-term growth and development, work closely with them on styling, and in the process create more COMMITMENT and AUTHENTIC alignment.
VIAVIA’s family of hosts are an integral part of our brand and value system. They connect our cross- generational community and invite them to SHOP, STYLE, and PLAY.
Want to become a
VIAVIA HOST?
Contact us if you’re a fashion and style
content creator willing to travel to NEW
YORK,CALIFORNIA,and MILAN.
We are rapidly growing and
actively recruiting.
Learn more about our open
JOB OPPORTUNITIES.
VIEW CURRENT OPENINGS
We are a FASHION TECHNOLOGY
company with world-class
INVESTORS from some of the most
prominent names in venture capital.
Our FOUNDERS bring unrivaled
experience in the Media, Fashion
Manufacturing, and Technology
sectors.
SIXUAN LI
Co-Founder & CEO
Prior to co-founding VIAVIA, Sixuan was one of the most prominent business news anchors and producers on CCTV (China Central Television), with daily live and pre-recorded broadcasts reaching more than 100M viewers as well as more 1M+ followers on her social media accounts. Together with her prior experience working for CNBC Asia as a bi-lingual host, she has had a decade of experience in media and content production. Sixuan has interviewed the world’s most prominent business and political leaders including Tim Cook, Christine Lagarde, Bob Iger, Ban Kimoon, among many others.

Each year, Sixuan also hosts one of the only telecast panels at the World Economic Forum’s annual gathering in Davos as one of the Forum’s Media Leaders, and in 2018 she was named a Young Global Leader, one of the Forum’s most prestigious recognitions. She produces a variety of content for TV and social media formats.

In addition to her broadcasting achievements, Sixuan is a prominent lifestyle and technology influencer -she is the founder and proprietor of the lifestyle brand GLO Kitchen + Fitness in Beijing with a chain of healthy dining restaurants and CrossFit gyms and is also a brand ambassador for Garmin. She regularly hosts events for major luxury brands like Bulgari, UCCA, etc and is frequently featured on panels about the intersection of commerce and the Metaverse. Sixuan also co-founded the boutique Singaporean jewellery brand Chakra and is an active Board Member of the ArtMia Foundation, which curates and supports East Asian Contemporary Art.

Prior to her career in retail and media, Sixuan was an investment professional at KKR and Lehman Brothers Private Equity. She was born and raised in Chengdu, China and received a bachelor’s degree in Mathematics and Economics from Columbia University.
ANNA VOLPI
Co-Founder, General Manager (Italy)
Anna has more than two decades of experience as an entrepreneur and business leader in the Italian manufacturing, design, and real estate sectors. For 20 years she headed strategy, operations, and sales for one of northern Italy’s leading providers of prefabricated industrial buildings. She is also the founder and proprietor of a residential real estate investment and development firm based in Milan. Anna is a practical, determined, and effective leader who is most passionate about combining her interests in design, architecture, fashion, and management.
LUIGI (GIGI) CACCIA
Co-Founder, Chief Supply Chain Officer
Gigi has more than 35 years of experience as aleader in the denim manufacturing industry, and has earned global recognition as an innovator of textile manufacturing processes. In particular, his insights and contributions have given rise to revolutionary new production techniques like the use of electrochemical cells to create ‘smart dyes’ (www.smartindigo.com), as well as new applications of ultrasound and recycled food waste to generate polysaccharides used in various stages in denim manufacturing.

Gigi’s research and contributions to global sustainability efforts in the textile industry were featured extensively in RiverBlue, a critically acclaimed documentary about the environmental impact of the fashion industry.

He is also the proprietor of Pure Denim, one of Italy’s largest denim exporters.
ANDREA PASINETTI
Co-Founder, VP of Engineering
Andrea is a dual degree student at Stanford University pursuing an MS degree in computer science (concentrating in systems and artificial intelligence) and an MBA. He is also a Founder in Residence at the AI Fund, where he works with Stanford Professor Dr. Andrew Ng on real world applications of machine learning. His areas of research interest include AI recommender systems and the design of high powered systems for efficient use of AI. Having spent more than a decade living and working in Beijing, Andrea is also fluent in Mandarin Chinese as well as Italian.
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