VIAVIA is a mobile first, video-driven shopping destination, bringing to you an expertly curated selection of culture-making brands from around the world, alongside our own line of Italian made fashion and streetwear.
TIKTOK & INSTAGRAM
power a new approach to customer
acquisition and attribution
A new way to LEVERAGE LIVE and
SHORT-FORM VIDEO content to
create purchase confidence
Born from ITALIAN fashion roots,
UNIQUE shopping experiences and
DNA in manufacturing,
design and high-quality
Modern BLOCKCHAIN and
NFT technology to fuel creator and
SHOP & STYLE
LIVE with VIAVIA’s
We believe INFLUENCER marketing has become too transactional, losing some of the creative spirit and partnership that led to its rapid ascension. We are taking a DIFFERENT approach.
VIAVIA recruits ambassadors from the social fashion community and creates a platform for their personal and professional growth. We invest time and resources to SUPPORT their long-term growth and development, work closely with them on styling, and in the process create more COMMITMENT and AUTHENTIC alignment.
VIAVIA’s family of hosts are an integral part of our brand and value system. They connect our cross-generational community and invite them to SHOP, STYLE, and PLAY.
LOCATION:ON THE STREET
We are a FASHION TECHNOLOGY company with world-class INVESTORS from some of the most prominent names in venture capital.
“Throughout my career, I’ve observed several shifts in consumer behavior throughout the US and Asia. I am particularly fascinated by the role technology has played in ‘exporting’ content and commerce trends—we’ve seen this with TikTok in how Gen Z engages with social media and VIAVIA is poised to inspire the same behavioral change in the ecommerce space. The team is composed of experts whose skills and backgrounds make up an exciting recipe for success—Sixuan’s seven years broadcasting live into nearly 200 million homes gives her a great perspective on effective content and her co-founders have been at the center of Italy’s textile manufacturing industry for nearly half a century. We are thrilled to partner with VIAVIA to pioneer the next generation of ecommerce platforms.”
Want to become a
VIAVIA HOST ?
If you’re a fashion and style content creator willing to travel to
NEW YORK, CALIFORNIA, and MILAN: